I saw this commercial in my Media Literacy class today and fell in love with it. Road safety is a topic I feel very strongly about. Most of us have lost a loved one, or know someone whose life has been affected because of car accidents and lack of proper safety etiquette. We all think it could never happen to us, we are untouchable, indestructible, until we are not. This emotionally charged commercial emits a very strong message and strikes a cord in us all. Life is transcendent, but we must learn to embrace it. Wear your damn seatbelt!