One of the greatest gifts I have received from being passionate about marketing and communications is the lesson in the importance of human relationships. It’s a shame these days because it seems people have lost their sense of humanity. There’s too much texting instead of talking, even when people are out in a pub together for instance, no one is talking! The shame stems from the fact that, everyone has a story to be heard, and has a lesson worth learning from. It’s all about the human connections, and as Robin Sharma mentions in his book, “The Leader who had no Title” nurturing relationships with everyone: your teammates, your customers, your stakeholders. It makes sense too; people do business with people they like, and the stronger the bonds the stronger the results. After all, as Sharma says, “the main business of business is to connect with, and add value to PEOPLE”. What is a company anyway but a human venture that rallies people together behind a common cause. So the culture in an organization should be one that encourages its human capital and inspires them to reach their fullest potential. It is also one that helps its customers achieve their greatest potential as well.
Inspiring the best in people is not a job reserved for management or HR, it is up to each of us to commit to lead by example. With the word lead comes the connotations of making the first step. You don’t need to wait for someone to connect with you, YOU make the first move, initiate the connection. Develop everyone you have the privilege to help and touch. Basically, be the change you want to see. People don’t like to be told what to do, one of the most basic forms people learn anyway is by imitation. A successful organization is one that consists of fully engaged and energetic people who feel connected. Sharma points out how, one superb relationship inspires the next conversation, which moves on to the next one. And the ripple effect ultimately determines what the culture of the entire place will be like and the quality of the results achieved.
So the key principle is this: the deeper your relationships, the stronger your leadership, and a simple acronym presented by Sharma will serve in helping the execution process. HUMAN
H: helpfulness, give away that which you most wish to receive
U: understanding, which involves mastering the art of listening to people.
M: mingle, establish your network and make your human connections
A: amuse, a fun environment facilitates productivity.
N: nurture, this takes time and patience.
Always remember the one leadership truth:
People are the most paramount element to a successful organization.